Don’t Call Me Mum

The Don’t Call Me Mum initiative was pioneered in 2016 by Rachel Wright with the support of Simple Stuff Works. Don’t Call Me Mum is about humanising our conversations and centring people as a first step in #bridgingthegap between professionals and parents. It is founded on mutual respect and asks practitioners to demonstrate their passion for working co-productively with parents by simply using the parent’s name. Some research shows about half of parents would prefer not to be called ‘Mum’ or ‘Dad’ in meetings and appointments (Bayer et al, 2021) while other research suggested on 25% clinicians use a parent’s name (Amer and Fisher 2009).

Posture Positive

The Posture Positive Collective started as a joint collaboration with NHS England, NHS Improvement, Born at the Right Time and Simple Stuff Works. The Posture Positive 2020 report shares the reality and impact of postural care service provision for people with Learning disabilities amid the Covid-19 pandemic in England. It was written after surveying over 100 people; practitioners, families and people with learning disabilities.

Personalised Care Insitute

Our Founder Director Rachel Wright is proud to be an ambassador for the Personalised Care Institute (PCI), a virtual organisation, accountable for setting the standards for evidence-based training in personalised care in England.

The free PCI training courses are a great resource for practitioners wanting to embed personalised care into their everyday practice. Our values remain in collaborating and amplifying voices and work of those with similar aspirations to see effective communication, collaboration and personalised care improving the lives of people with complex needs and their families.